Creating content that works requires you to make informed decisions as opposed to relying on guesswork or throwing spaghetti at the wall to see what sticks.
To make these informed decisions, you need to focus on data-driven marketing and how it can help you collect, analyze, and apply data...
Every day, thousands of publishers benefit from a recurring cash inflow by partnering up with other companies via affiliate programs.
Affiliate marketing is one of the best ways to monetize your blog, especially when you don't sell products or services. Joining an affiliate program can get you exclusive access...
Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. But it's not easy to create case studies that your audience can’t wait to read.
In this post, we’ll go over the definition of a case study and...
Online lead generation is difficult. There’s no way around it. However, you can give your brand an edge by optimizing lead generation pathways on your site.
This article will cover lead generation software and tools that help you reduce friction and increase the conversion rate of website visitors to...
A majority of businesses use marketing automation tools nowadays — in fact, studies cite around 56% of businesses currently use the technology, and that number continues to grow.
While marketing automation software can help companies increase efficiency by streamlining their workflows,...
As a marketer, you’re always on the hunt for more leads. However, building the best lead generation strategy involves an in-depth understanding of tried-and-tested channels. Then, you’ll need to find the most effective combination of tactics for your unique goals.
In this post, you’ll gain insights into each major...
