Marketing

The world of artificial intelligence and machine learning is expanding, and marketers should pay attention. AI is being implemented in nearly every industry to improve business processes, and the data surrounding this tech are staggering. To help you better grasp AI's...

As a marketer, leveraging Content marketing in your strategy means planning, creating, and sharing content to attract and delight your target audience. An engaging content marketing strategy generates brand awareness, convinces customers to take action, and drives revenue. Content marketing encompasses many types of platforms, channels, and types of media...

Consumer preferences are constantly evolving, which keeps things interesting. To help you prepare your strategies to meet audience needs, this post will dive deep into our State of Consumer Trends Report findings on consumer preferences, discuss how marketers currently measure up...

What is 🔓 Creators Unlocked? 🔓 Creators Unlocked is a content series that delves into the world of creators to uncover the stories behind their social media posts.Through in-depth interviews with various creators, the series seeks to provide a deeper understanding of the creative...

The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. “Knitting the Islands”, by Miriam Ellis A happy and lucky St. Patrick’s day to all my...

The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Controlling the consumer experience of your brand is key to how people see it and...

Have you ever opened an email on your phone and the image was low-quality, the text was too small, and the call-to-action button was broken? Those are all flaws of static email design. Responsive emails are the answer. Given that more...

When the modern job search is incredibly competitive, how can you ensure your resume stands out among hundreds of applications? An infographic resume could be just what you need. Here, we'll explore when to use an infographic resume, what hiring managers...

As industries prepare to make changes to marketing personnel in the coming months, marketing department restructures are on the horizon. If you're facing the pressure to grow revenue through marketing while keeping headcount to a minimum, you're in luck. We've cracked the code on how to structure a high-performing...

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Earlier this week, Sephora and TikTok announced a new joint venture with agency Digitas: an incubator program to help new beauty brands leverage creator content. As...