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B2B website positioning in 2023: What’s New and How you can Adapt Your Technique for Success

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In the fast-paced digital landscape of 2023, having a strong online presence is crucial for B2B companies...
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Marketing

17 Apps to Enhance the B2B Buyer Expertise

Building and optimizing your tech stack with the best B2B marketing integrations improves the customer experience and streamlines operations. Marketing teams are doing more with less, and they have fuller plates than ever. Companies are implementing AI tools...
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Marketing

Exploring the Finest Resume Codecs — The Full Information

The content of your resume is as important as the format used in presenting the resume. Put another way, crisp resume content plus the best resume format is the perfect match for getting hired for a role. In this...
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Marketing

Tips on how to Use The Question Operate in Google Sheets

A query function lets you use data commands to shape your data in Google Sheets, making it an important function. The query function is so helpful because it can replace the work of many other commands and replicate the...
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Marketing

WordPress.org vs WordPress.com: What’s the Distinction?

WordPress is one of the best website-building tools available, but it can be tricky to figure out how to use it for your purposes best. One of the most confusing parts of using this tool is deciding between WordPress.org vs WordPress.com.
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Marketing

21 Examples of Profitable Co-Branding Partnerships (And Why They’re So Efficient)

Everyone has loyalties to their favorite brands, but there's a good chance your favorite products result from two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey's to include chocolate syrup in its signature brownie...
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Marketing

What’s AI bias? [+ Data]

Our State of AI Survey Report found that one of the top challenges marketers face when using generative AI is its ability to be biased.  And marketers, sales professionals, and customer service people report hesitating to use AI tools because they can sometimes produce biased information.  It’s clear...
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Marketing

What are ISVs? [Examples, Benefits, and More]

Competing in the MarTech industry as an Independent Software Vendor (ISV) can be challenging due to the large number of companies in the technology stack. How can you stand out in the crowded field? Traditional inbound marketing strategies have limited effectiveness in this saturated market. However, computer...
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Marketing

13 Examples of Experiential Advertising and marketing Campaigns That’ll Give You Severe Occasion Envy

When it comes to work events, trade shows, or promotional campaigns, they can really be hit or miss. It's not solely the product that motivates people to come back to a brand, but rather the way they experience it. This is where experiential marketing comes in. While...
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Marketing

How Airbnb Used Social Listening to Generate Tens of millions of Impressions in 24 Hours

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.  If you’ve spent time on TikTok in the past year, you’ve likely heard the name Alix Earle.  In 2022, Earle rose to TikTok stardom by posting “get...
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