In the business world, there are many forms of marketing that companies can implement to encourage customers to buy. Behavioral marketing is one robust method of gathering data to segment and target audiences. Behavioral marketing can also help prevent consumers from...
Take a second and ask yourself — when was the last time you changed your password? Do you still use the same password as when you were 12 because it’s the only one you’re likely to remember? No, I’m not talking about myself.In all...
The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. We’re back with another SEO recap with Tom Capper! As you’ve probably noticed, ChatGPT has...
Nowadays, Instagram is often someone's initial contact with a brand, and nearly half of its users shop on the platform each week. If it's the entryway for half of your potential sales, don't you want your profile to look clean and inviting? Taking the time to create an engaging...
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire...
The definition of a whitepaper varies heavily from industry to industry, which can be a little confusing for marketers looking to create one for their business. The old-school definition comes from politics, where it means a legislative document explaining and supporting a particular political solution. In tech, a whitepaper...
It only takes a few scrolls on Instagram to see the platform as we know it is dead. Photos are out, Reels are in. Chronological feeds are out, algorithm-selected feeds are in. And the list goes on. But are these changes enough to cause users to jump ship? And...
Meta launched Facebook Reels in February 2022 as a follow-up to Instagram Reels and as a competitor to TikTok, whose short-form videos changed the social media landscape. If you're active on Instagram, you likely know how to create an Instagram Reel, but you may not know how to...
TikTok’s got the “For You” tab, Instagram has the “Explore” tab, and YouTube has Shorts. Now, Snapchat has the “Spotlight” tab. Discover what Snapchat’s latest Spotlight tab is, how the algorithm works, and how it can help brands double their reach. ...
Experimental navigation, scrolling effects, and structured typography are just a few of the top web design trends you’ll see in 2023. Regularly updating your website to ensure it feels modern, fresh, and engaging is essential, but without some insight on the...